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Cafés and coffee shops · +4 to +10 °C

Display Cases & Showcases for cafés and coffee shops

The pastry showcase on the counter: cakes, cheesecakes, brownies, croissants and desserts displayed at the point of order.

In a café, the counter showcase decides what customers add to their coffee. A refrigerated pastry showcase keeps cheesecakes, cream cakes, tiramisu and mousse cold while the curved front glass shows them off. The gentle airflow of a display case matters here because harsh airflow dries out sponge edges and dulls glazes. Placing the showcase at the order point turns it into a sales tool, and because it sits on the counter rather than the floor, it fits small café footprints. In humid seasons, clear glass is as important as temperature: a fogged showcase hides the product.

How to configure it

  • Set the case near the lower end of its range for cream-based desserts.
  • Display only what you expect to sell in a few hours; keep backup cakes in a refrigerator behind the counter.
  • Keep the showcase out of direct afternoon sun through the shop window, which heats the glass and the product.
  • Wipe the glass inside and out at opening; fingerprints and haze look worse under display lighting.

Mistakes to avoid

  • Overloading the case so trays block the airflow and the front items sit warmer than the display reads.
  • Displaying uncovered cut cakes for a full day, which dries the cut faces.

Also for cafés and coffee shops

Other businesses using display cases

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