Beverage and FMCG Distributor · +2 to +10 °C
Glass Door Refrigerator / Visi Cooler for beverage and fmcg distributor
Branded visi coolers, compact, single-door and double-door, placed in retail outlets to sell beverages and dairy drinks cold and visible.
A branded visi cooler is the most direct form of retail visibility a beverage or dairy brand can buy: the product is cold, lit and at eye level, and the canopy carries the brand. Glass-door coolers hold temperature well in hot shops when doors are closed, LED lighting keeps the bottom shelf visible, and double glazing resists monsoon fogging. Compact, countertop and full-height versions let a programme match the cooler to each outlet instead of forcing one size everywhere.
How to configure it
- Standardise on two or three sizes across the programme to simplify spares and servicing.
- Use the canopy header for branding and keep artwork simple enough to read from across the shop.
- Specify locks for outlets where the cooler is out of the shopkeeper's sight.
- Record serial number, outlet and placement date for every cooler.
- Include stabilisers in placements where voltage fluctuates.
Mistakes to avoid
- Placing large coolers in small outlets that cannot fill them, which wastes power and invites other brands' stock.
- Placing coolers at the shop entrance in direct sun, where they run constantly and cost the retailer more.
- Skipping condenser cleaning visits, so coolers slowly lose capacity until the retailer complains.
The visi cooler range
Visi coolers and glass-door merchandisers that keep stock cold and on show. Full-height, countertop and compact units, with LED lighting and clear double glazing for shops, cafés and beverage counters.
Specifications
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Visi Cooler for your beverage and fmcg distributor.
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